An ABM solution you can trust
Madison Logic takes a proactive approach to customer data security and privacy and ensures customer trust through industry compliance and best practices.
Security
Our cybersecurity program is structured around best practices, process and procedures as laid out by: Service Organization Control 2 (SOC 2), National Institute of Standards & Technology (NIST), Center for Internet Security (CIS), and International Standards Organization (ISO).
Privacy
Madison Logic has integrated privacy-compliant principles into our B2B digital advertising and content syndication workflows and has implemented the appropriate controls to meet global legislation requirements.
Confidentiality
The confidentiality of our clients’ data is paramount at Madison Logic. Our industry-standard controls are employed to ensure that all confidential data remains secure and is never shared with third parties without client consent.
Processing Integrity
Every Madison Logic lead goes through a data-driven, multi-touch validation process to ensure that ABM campaigns are processed with the highest degree of integrity, leading our clients to increased deal velocity and accelerated growth.
Availability
Madison Logic continuously monitors service availability and ensures that the ML Platform and our staff are always there when you need us.
SOC 2 Certification
Madison Logic annually executes and completes an SOC 2 Type 2 for Service Organizations. The independent CPA firm, A-Lign has issued the SOC 2 Report and included a clean opinion on the design of Madison Logic’s controls relative to the Security, Privacy, Confidentiality, Processing Integrity, and Availability Trust Service Principles and Criteria.
Madison Logic provides a variety of services oriented for digital marketers:
- Content Syndication: This product takes research, such as white papers and case studies, and distributes them across a network of business to business (‘B2B’) media partners to connect with a qualified audience. When end users wish to download and consume this information, they provide their business card data in exchange. This business card information is then validated and transferred to the company that authored the content
- Display Advertising: This product shows advertisements across the web that includes video, mobile, native, and desktop advertising. Madison Logic’s clients provide their brand messaging advertising ads and Madison Logic finds the right individuals across the web to serve the ads to
- Madison Logic Platform: This analytics dashboard provides its clients with insights into how their marketing campaigns are yielding results. Integrations with CRM and Marketing Automation Platforms enable increased conversions through personalized messaging across all stages of the buyer’s journey, while giving sales real-time insight into the content their accounts are engaging with. Madison Logic enables its clients to better understand the research habits and content consumption behaviors of their target audiences
General Data Protection Regulation (GDPR)
EU data transfers and Schrems II
On July 16th, 2020, the CJEU determined that the Privacy Shield did not afford EU individuals the protections equivalent to those afforded by EU law, including the General Data Protection Regulation, also known as the Schrems II decision. The CJEU said companies can use standard contractual clauses (SCCs) as a primary means of safeguarding data transfer but only if data controllers can ensure appropriate measures are in place to protect EU data from U.S. government surveillance.
Madison Logic takes commercially reasonable and appropriate technical, organizational, and contractual supplemental measures, (Standard Contractual Clauses) to ensure data is afforded an essentially equivalent level of protection as provided under the GDPR.
Contractually, Madison Logic ensures that it meets the data protection obligations under GDPR for data transfers to the United States. Role-based access controls are employed such that segregation of duties, two-factor authentication, and end-to-end audit trails exist. Customer data is segregated for access by tenant (customer) and key Madison Logic personnel via SAML SSO that employs a strong password policy. AES 256-bit encryption protects data at rest, while TLS 1.2 encryption protects data in transit.
All data is stored in the United States at data centers that are accredited under ISO 27001, SOC 1 and SOC 2/SSAE 16/ISAE 3402, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley (SOX). Strict breach protection policies, processes, and systems safeguard data from corruption, compromise, or loss.
California Consumer Privacy Act (CCPA)
The California Consumer Protection Act (CCPA) went into effect on January 1, 2020. This piece of legislation aims to protect the personal data of Californians. More importantly, it seeks to give Californians more control over that data. In some ways, it’s the American version of Europe’s General Data Protection Regulation (GDPR).
Canada's Anti-Spam Law (CASL)
CASL is Canada’s Anti-Spam Legislation, which took effect July 1, 2014. The legislation includes an opt-in model with limited exceptions that applies to B2B email messaging, meaning generally that recipients must proactively agree to receive email from businesses, commonly known as an ‘express consent’ model.
As a result, Madison Logic no longer sends emails to Canada on their owned and operated sites. We require our platform and off-platform partners to be anti-spam compliant and we take the steps to ensure that they make the proper adjustments prior to program commencement. We are an ad serving and form serving technology and we do not email clients from the platform or off-platform partners (3rd parties).
Need to file a complaint?
Madison Logic provides a third-party Confidential & Anonymous Reporting System for employees, clients, and other third-parties to anonymously report any of the following incidents:
Fraud
Fraud reports are related to embezzlement, fraudulent reporting or accounting issues, auditing violations, internal control matters and any securities violations.
Compliance & Ethics
Compliance and Ethics reports are related to compliance and regulation violations, code of ethics violations, conflicts of interest, and a waste and abuse of company equipment and resources.
Human Resources
Human Resources reports are related to employee relations, abuse of benefits, discrimination, harassment and work environment.
Confidential & Anonymous Reporting System
Please note, if you wish to exercise your rights regarding Personal Data, read section 9 of the Madison Logic Privacy Policy here:
https://www.madisonlogic.com/privacy/