Find the accounts ready to buy

With access to the largest network of professionals, ML Insights is designed to provide deep insights into content consumption and the buying behaviors of your target accounts and personas, enabling our customers to create meaningful and personalized experiences. It uniquely identifies when accounts are entering a buying cycle, key personas in buying committees, and the content that drives engagement.

With 20 years of development, ML Insights leverages three sources of datasets and a proprietary machine learning scoring model to track buyer activity and market trends and accurately predict when accounts are moving in-market, driving higher engagement and campaign ROI.

Our proprietary engagement data is completely unique to Madison Logic, combining intent from our leading ABM activation channels. It measures how frequently accounts are being targeted across multiple digital channels as well as which key personas are being singled out within the buying committee.

ML Insights simultaneously observes how these same companies and personas engage through content consumption, display and CTV advertising, and social media interactions to identify the best time to activate and optimize campaigns along with which messaging will deliver the highest impact.

ML Insights can be leveraged in three ways to enhance your account-based marketing strategy:

1.  Refine targeting strategies:

ML Insights enables you to identify new in-market accounts, dynamically prioritize and curate a list of accounts with the highest propensity to purchase, and identify opportunities to expand your reach within your current customer base. By strategically allocating your budget to target the accounts with the highest level of buying intent, you can significantly boost the performance of your campaigns and guarantee optimal return on investment.

2.  Build personalized ABM experiences:

Leverage ML Insights to gain real-time visibility into the research topics your accounts are exploring. Tailor your content to the key personas within buying committees to create relevant experiences that will drive higher engagement

3.  Optimize your campaigns:

Enrich your CRM and MAP tools with Madison Logic’s intent data to improve account scoring and uncover the insights your sales teams need to capitalize on new opportunities. Leverage real-time intent data to build dynamic, always-on segments and create personalized workflows that accelerate the sales cycle.

Any customer with a live media campaign has full access to Madison Logic’s buyer intent data, free of charge. Madison Logic provides 15, 30 and 90-day look-back windows of trending topics, research behavior, content engagement, LinkedIn engagement (likes, clicks, comments, and shares), and website traffic

ABM intent signals are automatically pushed in real time to your CRM and marketing automation platform tools, enriching your account data and improving your scoring process. Our premium customer service gets your campaigns set up and running quickly so you can generate ROI and business impact faster.

Switching is not necessary. Madison Logic’s intent data can perfectly complement the data captured by other B2B intent data providers. By incorporating the buying intent data signals from Madison Logic, you will build the most accurate picture of in-market accounts, target key decision-makers, and uncover the content that drives higher campaign engagement.

Customers choose Madison Logic for our high-quality buyer intent data, unparalleled global reach and scale, multiple media channels, and our ability to deliver key insights that generate higher ROI. This allows them to deliver full-funnel, always-on account-based marketing programs at scale.