A unified approach. Unmatched results.
Connect buyer insights and actions in real time to drive personalized buyer journeys and track ROI.
See How It WorksCase Study
The integration with Salesforce is everything when it comes to our reporting. In the past, we haven’t been able to show true ROI, and that goes a long way to senior leadership … Madison Logic allowed us to leverage additional KPIs that previously weren’t able to obtain the actual pipeline value or revenue value.
Thomas Matthew
Senior Manager, Digital Marketing
Make powerful tools even more powerful
CRM
Enhance sales alignment and drive revenue growth
- Gain a unified view of account engagement to inform sales strategies.
- Use CRM data to personalize outreach and accelerate pipeline velocity.
- Measure and attribute marketing impact directly to revenue outcomes.
MAP
Streamline campaigns for targeted engagement
- Enhance lead and account scoring using real-time, multi-channel engagement.
- Personalize messaging and content within lead-nurture flows based on buyer behavior.
- Align marketing and sales efforts through synchronized data and workflows.
Expand reach with precision targeting
- Engage key decision-makers on LinkedIn with tailored content.
- Leverage LinkedIn’s network, amplifying presence with target accounts.
- Track and analyze LinkedIn ad performance to refine strategies.
GONG
Elevate sales conversations with actionable insights
- Access real-time account intelligence to inform sales interactions.
- Monitor engagement signals to prioritize effective, consistent outreach.
- Enhance collaboration between marketing and sales through shared data.
The fastest path to revenue
From awareness to engagement to conversion, the best ABM strategies unify buying journeys across all media channels to amplify growth. See the impact.
32%
lift in engagement
17%
increase in pipeline
28%
faster pipeline velocity
Testimonials
It’s not magic, it’s logic
Ready to run ABM the right way?
See how Madison Logic helps enterprise marketers convert their best accounts faster.