ABM Social Advertising with LinkedIn Ads
Make your brand part of the conversation
Align LinkedIn Ads with your ABM strategy for a cohesive buying journey across high-value accounts.
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Reach buying groups with ads that connect and convert
Strategically target in-market accounts with ABM LinkedIn Ads, delivering a unified, engaging experience across all channels and touchpoints to strengthen impact and drive demand.
Drive awareness with LinkedIn’s audience where they engage most.
Tailor content to build in-group consensus and preference.
Foster credibility in your brand and your solution.
Case Study
Madison Logic programs have helped us increase our average campaign influence by 10%, as well as limit the average cost revenue ratio by 60% for new business opportunities generated. We have seen great success with Madison Logic.
Erica Kavanagh
IDENTIFY
Drive conversion with intent-based targeting
- Use market-leading intent data to match LinkedIn audiences and reach high-priority in-market accounts.
- Increase account penetration with precision targeting across LinkedIn’s rich communities.
- Deliver unified, cross-campaign messaging in just the right moments to drive brand consideration.
ACTIVATE
Boost engagement at every touchpoint
- Drive engagement with LinkedIn formats: Sponsored Content, Message Ads, and Video Ads.
- Align LinkedIn Ads to each buying stage for relevance from awareness to conversion.
- Engage entire buying groups to create alignment and drive demand at every step.
MEASURE
Optimize ads for highest account impact
- Track engagement metrics across accounts to refine ad content and strategies for high-value audiences.
- Access insights that reveal impact on account progression and campaign ROI within your ABM strategy.
- Highlight LinkedIn’s role in nurturing demand, moving accounts through the funnel toward sales engagement.
The fastest path to revenue
From awareness to engagement to conversion, the best ABM strategies unify buying journeys across all media channels to amplify growth. See the impact.
Testimonials
It’s not magic, it’s logic
I use Madison Logic to do social media marketing, specifically through LinkedIn. Through the various touchpoints that we’ve leveraged, whether it be social media or email, having a multi-tiered go-to-market strategy has delivered better conversations from our sales team to a prospect or customer.
Kristopher Patterson
Marketing Lead, Global Legal Markets
Madison Logic’s ability to help us engage with in-market accounts for our solutions was interesting. […]. We are able to leverage three different channels for this audience across display, content syndication, and LinkedIn. We have seen strong benefits to running a multi-channel approach through the right channel at the right time into highly relevant audiences.
Alexander Meyers
Head of B2B Performance Marketing
With the help of Madison Logic, we were able to drive three strategies in one: Content Syndication, Display, and LinkedIn. That’s a great accomplishment to find a partner that can help me deploy an integrated ABM strategy.
Julian Bocanegra
Senior Manager of Digital Marketing , LATAM
Ranked #1 in G2 by the fastest-growing organizations in every aspect of ABM
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See how Madison Logic helps enterprise marketers convert their best accounts faster.