Press Release
Peer-to-peer business review website recognizes company’s leadership across multiple categories including Account-Based Advertising and Buyer Intent Data Provider
NEW YORK, NY — April 4, 2023 — Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it achieved record-breaking performance with 21 total badges in the G2 Spring 2023 Grid®, including Leader across seven categories. Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. These combined results further solidify the company as the prominent leader among B2B marketers.
“We are immensely proud of our G2 badges and high customer satisfaction rating since it directly validates the value Madison Logic delivers to clients,” said Tom O’Regan, CEO of Madison Logic. “As marketers are increasingly being asked to do more with less, they need access to strategic partners that help them achieve their goals. By leveraging the best data to identify and prioritize the accounts that matter most, our clients see results with a multi-channel ABM strategy and a persistent presence in the market that accelerates the buyer’s journey.”
Madison Logic was named a Leader across seven categories in the G2 Spring 2023 Grid:
- Account-Based Advertising – Overall
- Account-Based Advertising – Enterprise
- Account-Based Advertising – Small Business
- Buyer Intent Data Providers – Overall
- Marketing Account Intelligence – Overall
- Account Data Management – Overall
- Account-Based Analytics – Overall
Additional recognition in the G2 Spring 2023 Grid:
- High Performer – Account Data Management – Enterprise
- High Performer – Account-Based Orchestration Platforms – Mid-Market
- High Performer – Marketing Account Intelligence – Mid-Market
- High Performer – Account-Based Analytics – Small Business
- Easiest Admin – Account-Based Orchestration Platforms – Mid-Market
- Easiest Admin – Account-Based Advertising – Small Business
- Easiest Setup – Account-Based Orchestration Platforms – Mid-Market
- Fastest Implementation – Account-Based Advertising – Mid-Market
- Best Support – Account-Based Orchestration Platforms – Mid-Market
- Easiest To Do Business With – Account-Based Orchestration Platforms – Mid-Market
- Best Meets Requirements – Account-Based Orchestration Platforms – Mid-Market
- Best Meets Requirements – Account-Based Advertising – Small Business
- Best Estimated ROI – Account-Based Orchestration Platforms – Overall
- Best Estimated ROI – Account-Based Orchestration Platforms – Mid-Market
The G2 Grids are calculated based on customer satisfaction and market presence within a product category. The company’s continued Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirm the value marketers place on ML Insights, a combined data set that provides global enterprise B2B organizations with a holistic view of companies demonstrating the highest propensity to purchase. This allows marketers to identify in-market accounts, prioritize the right individuals to engage within an organization, identify content most likely to accelerate the sales cycle, and optimize the account experience with better metrics that validate engagement & pipeline impact. Marketers leveraging ML Insights see improved ROI, driving higher conversion rates with 17% more pipeline volume, 33% greater pipeline value, and 28% faster pipeline velocity.
Customers who published reviews on G2 describe how Madison Logic’s unparalleled account data and multi-channel ABM activation strategies empower them to convert their best accounts faster:
- For Account Prioritization: “Getting deep account penetration is important to us, and Madison Logic does a great job of that.” – Adam S., Sr. Manager, Global Paid Media
- For Best-In-Class Customer Support: “Customer support/success team is very helpful and supportive.” – Yan L., Digital Marketing Manager
- For Campaign Measurement & Optimization: “Madison Logic platform enables us to have an integrated resource to monitor campaign performance and gather useful insights to optimize our demand generation campaigns.” – Jamie W., Account Executive
To learn more about what other customers say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page.
For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit www.madisonlogic.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. Visit madisonlogic.com for more information.
