In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much regard for quality leads.
However, when part of a data-driven, unified multichannel account-based marketing (ABM) strategy and when paired with more effective lead-validation strategies, content syndication becomes a powerful channel for businesses to reach wider audiences and generate high-quality leads. That transformation from ineffective marketing tactic to robust revenue-generating machine is largely driven by verified account engagement, a concept that not only ensures that the right audience is consuming your content but also enhances your overall campaign efficacy. Ensuring data integrity, accuracy, and validity is critical: Without proper lead validation, marketers risk investing time and resources in prospects that may not convert, ultimately undermining budget, resources, and efforts.
Read Keith Turco’s article in MarketingProfs to learn why implementing validation steps and holding content syndication partners responsible for validating the leads they deliver helps marketers achieve more transparency into their efforts and have greater peace of mind that the leads being delivered have a higher likelihood of conversion.
