Beyond Content Syndication: The New Channel Mix Marketers Should Embrace

Content syndication has long been a crucial strategy in B2B marketing, but with the digital landscape becoming increasingly fragmented relying on a single-channel approach limits your reach. With today’s buyers consuming content in a variety of ways, marketers must diversify their digital strategies to effectively engage them. While traditional content syndication remains valuable, a balanced approach incorporating multiple high-impact channels can lead to more optimized and effective results.

Read Keith Turco’s op-ed in Fast Company to learn how you can stay adaptable to changing dynamics.