How B2B Marketers Can Break Through with Influencers, Client Success Stories and Captions in 2025

With the U.S. digital advertising is projected to reach $300 billion by 2028, how are B2B marketers overseeing advertising, communications and social media decisions prioritizing their investments to reach and resonate with target buyers and committee members effectively? Read Madison Logic CEO Keith Turco’s interview in Demand Gen Report to understand how B2B marketers can tap customer testimonials, influencers and targeted messaging tactics to ensure success.