With the challenge of cutting through the digital noise only growing more complex, B2B marketers are placing their bets in 2025 on meeting buyers where they are.
From the rise of AI-driven personalization to an increased focus on customer experience, the landscape is changing. Staying ahead now means embracing data-driven decision-making and innovative solutions to meet growing buyer demands. According to our own research, marketers are shifting toward social media ads, video, and podcasting, while focusing on shorter, impactful storytelling.
Read Keith Turco’s article in Campaign to learn more about how forward-thinking marketers are preparing for the next big leap.
