Success in ABM doesn’t just happen—it’s driven by a series of metrics and KPIs that allow you to understand what’s working and where your efforts fall short.
This knowledge not only helps you prove marketing’s impact on your company’s bottom line but also makes it easier to create repeatable and scalable campaigns that convert your best accounts faster.
And yet, ABM measurement is a practice often easier said than done.
Marketers encounter numerous challenges when it comes to accurately pinpointing and attributing the success of initiatives to specific high-value accounts. But with growth becoming harder and budgets getting tighter, you need to overcome these hurdles through a proactive approach and a better view of the metrics that matter.
