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Winning Back Business: Strategies for Re-Engaging Lost Customers Blueprint
The goal with any B2B marketing strategy is to attract and retain long-term, loyal customers. But what happens when customers start to become inactive?
Your customers constantly deal with growing pain points and needs due to changes within their industry or company goals. Product advocates may leave their position, making accounts susceptible to shifts in preferences among decision-makers. Buyers are also susceptible to competitive displacement campaigns, where competitors target your customers to persuade them away from your brand with offers for similar or new products and services.
Churn is inevitable—which is why you need a plan to recapture lost customers’ business.
Download the Blueprint
This actionable Blueprint details a structured, multi-step approach to re-engaging lost customers using targeted ABM strategies. By understanding customer churn, setting clear objectives, and executing personalized campaigns, you can significantly shorten sales cycles and improve customer retention.
In it, you’ll learn:
- The 8 steps you need to take to create your customer win–back strategy
- How to align your win–back activities with your sales and customer success teams throughout the campaign
- What metrics and key performance indicators to measure to optimize campaigns
