Be where the most active buying groups are

Tap into a global network of professionals. Connect with the high-value buying groups most likely to convert.

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Focus your ABM strategy on the key stakeholders that accelerate decisions

Find accounts matching your ideal profile across markets and industries—with unmatched global reach and technographic insights.

Prioritize the accounts that are most likely to buy, leveraging the strongest, most effective, market-leading intent signals.

Connect with key stakeholders and decision-makers, from IT pros to C-suite executives, across every level and function.

Reach tens of millions of accounts. Where and when it counts.

45M

Accounts

417M

Professionals

116

Functional Areas

129

Industries

Case Study

One of our key metrics is appointment rates. So, making sure that leads that come in have a higher rate of likelihood to set an appointment with us. We’ve seen through optimizations in the last year a 3X and 5X increase in appointment rates with two of our key segments. So that’s a big measure of success.

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Janice Barbosa

Sr. Marketing Media Manager

Target more of the right buyers: from brand to demand

Drive the most conversions in any ABM strategy with the highest-potential target segments.

Drive awareness in tapped and untapped markets

Identify new and growing markets and position your brand as a leader across key accounts with precision, driving demand and measuring ROI.

Build demand across the most valuable audiences

Target high-value buyers and those actively researching in your field across their preferred channels, and drive brand consideration with the most engaging content for maximum impact.

Accelerate pipeline conversion for maximum impact

Convert faster, revive stalled deals, and accelerate decisions guiding stakeholders with personalized experiences across the buying journey.

Retain and grow your most important customers

ML Insights tells you which accounts are at risk and which are looking for solutions like yours. Get in front of these accounts quickly to capitalize on emerging opportunities and foster stronger relationships.

Buyer intent

Powered by 20 years of intent data combining multiple sources and proprietary engagement signals to dynamically predict when accounts move in-market.

How It Works

Data quality you can trust

Built on a foundation of industry expertise, compliance, and accuracy.

The impact is clear

Our ABM activation solution combines market-leading intent data, targeted channels, and ROI measurement to accelerate your buying journey.

32%

lift in engagement

17%

increase in pipeline

28%

faster pipeline velocity

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Testimonials

It’s not magic, it’s logic

Data is very important to our success. The intent data helps us identify accounts in an active buying cycle and are most likely to engage or create an opportunity. It has been magic for us because Madison Logic has one of the largest and most diverse databases so they’re consistently able to add new quality contacts instead of recycling the old ones.

Erin Pak

Senior Demand Generation Manager

One of the key achievements that we have from Madison Logic is the quality of the data. ABM strategy requires data because without that we do not know what are the gaps and opportunities we can go after. We use ML Insights to enrich our ABM strategy. We get valuable information to help us target the right personas and right job titles.

Claudia Wong

Senior Manager, Digital Marketing APJ

The data within the ML Platform has helped us become more sophisticated ABM marketers. We use data in making all our decisions, whether it be data-driven communications or knowing which accounts to target and how to target them, as well as tracking our pipeline velocity metrics. This has helped improve our pipeline strength, hit rates, and the actual margin value.