Creating the future of multi-channel ABM

One of the first to integrate Connected TV into ABM strategy, blending precise targeting with cross-channel measurement that connected digital and TV, enhancing reach in a new way.

Launched our ABM Intent Data Platform, boosting marketers’ capabilities to optimize buyer journeys across channels and accelerate conversions in real time.

Rolled out a multi-channel measurement platform to track real-time activities, empowering clients with transparency, engagement, and actionable insights.

Innovated by analyzing user behaviors to establish “intent data.” Launched internal Madison Logic Data, later spun off as Bombora, setting the standard for intent-driven marketing.

Broadened our network to include premium media partners like email providers, reaching buyers where they consumed content—enhancing value for publishers and advertisers.

Began with a sharp focus on paid media, laying a strong foundation for later innovations in advertising technology.