The Challenge
Amilia, a leading provider of recreation software that helps businesses, community organizations, municipalities, and parkers better serve their communities through digital processes needed a way to effectively reach and engage high-value prospects.
Diana Viola, Performance Marketing Manager at Amilia, was tasked with optimizing the company’s multi-channel marketing approach to generate high-quality leads, drive brand awareness, and increase pipeline growth. To succeed, Diana needed a strategy that would help her team capture valuable intent signals from these key accounts and deliver highly targeted, personalized messaging across channels, ensuring that Amilia was engaging the right decision-makers at the right time.
The Solution
Amilia partnered with Madison Logic to implement a powerful account-based marketing (ABM) strategy using ABM Content Syndication and ABM Display Advertising. With Madison Logic’s support, Diana segmented her audiences based on intent levels, using display ads and LinkedIn testimonials for high-intent accounts and brand awareness campaigns for those not yet showing intent.
Madison Logic’s seamless integrations with Amilia’s reporting tools, including HubSpot and Salesforce, provided Diana with crucial engagement insights and alerts, enabling her to empower the sales team with actionable data and engagement scores they could use for meaningful interactions. This alignment between marketing and sales ensured that Amilia was reaching the most valuable accounts in real time.
“This multichannel approach helps us optimize our efforts and drive meaningful interactions with high value prospects.”
The Results
The partnership with Madison Logic produced remarkable results for Amilia’s marketing and sales teams. They exceeded their pipeline target by 746%, with 30% influenced by Amilia’s campaigns run through Madison Logic.
Additionally, Diana reports a 265% increase in website traffic, primarily driven by re-targeting through display ads. This collaboration with Madison Logic proved instrumental for the Amilia team in amplifying engagement, surpassing revenue goals, and positioning Amilia for continued success.
“The partnership with Madison Logic has played a pivotal role in driving both engagement and pipeline growth, allowing us to exceed our goals and position ourselves for even greater success in the future.”
