Introducing Smarter Lead Handoff with ML SmartReach: A Better Way to Engage Account Prospects

Personalization is here to stay—and for good reason. Buyers expect to feel seen, valued, and understood. Meeting those expectations requires marketers to create meaningful connections through tailored outreach that cuts through the noise and highlights how a solution meets their unique needs. 

But personalization doesn’t end with marketing—it plays a crucial role in the marketing-to-sales handoff. For sales teams to deliver truly personalized outreach, they need more than just an account name. Insights into the content an account engaged with, along with the marketing touchpoints that built their engagement history, are essential for crafting relevant and impactful conversations. 

However, pulling these insights together is no small task. Marketing teams already juggle multiple responsibilities, and creating engagement dossiers for numerous accounts can quickly become overwhelming without the right tools. This challenge is driving businesses to invest in solutions that streamline the personalization process. In fact, our research with The Harris Poll reveals that nearly half of marketing decision-makers plan to increase their personalization budgets in 2025, with 60% prioritizing artificial intelligence (AI) tools to make personalized outreach more efficient and effective. 

Enter ML SmartReach, Madison Logic’s answer to help supercharge your account personalization and outreach by transforming real-time buyer insights into AI-driven communication scripts for initial prospect outreach. 

What Sets ML SmartReach Apart 

Data is fundamental to personalization. B2B marketers have more access to customer and prospect data—including behavioral insights, purchase history, and engagement patterns—than ever before. This rich data offers a powerful opportunity to create highly targeted marketing strategies that cater to the unique needs of each buying committee member.  

ML SmartReach streamlines the personalization process by combining ML Insights, Madison Logic’s market-leading intent data with generative AI (gen AI) technology to create personalized emails and call scripts aligned with best practices for lead outreach. As the latest innovation to the ML Platform, ML SmartReach helps bridge sales and marketing activities through personalized content and automated prospect messaging for better client engagement.  

Key benefits include: 

• More Engaging Communication Scripts: ML SmartReach provides ready-to-use, tailored scripts aligned with assets the prospect has shown interest in, driving more customized outreach. 

• Enhanced Marketing/Sales Lead Handoff: Sales teams now have more turnkey marketing insights and outreach to deliver more impactful lead starter conversations. 

• Better Account Engagement: By leveraging key insights, standardizing the outreach process, and automating tasks we can save time and elevate prospect engagement. 

How ML SmartReach Works

With ML SmartReach, engaging qualified prospects can’t get any easier. Marketers using the ML Platform simply: 

1. Pick the prospect you seek to engage through the lead’s email address 
2. Choose the content asset you want the AI tool to use in creating a script 
3. Select the communication type (call script or email template) 
4. Copy and paste the script or email into your workflow, whether that’s email or a Word doc to reference while you make a call

ML SmartReach helps you create a variety of content and messaging to fuel your personalized outreach activities, including: 

• Introductory Emails: A personalized email designed to make a strong first impression. It introduces your company, highlights relevant pain points, and presents a compelling value proposition to spark interest. 

• Follow-Up Emails: A follow-up email message that builds on previous interactions or touches on specific engagement triggers. It reinforces the value of your offering while encouraging the prospect to take the next step. 

• Introductory Call Guide: A structured script to help sales reps navigate their initial phone conversation with a prospect. It includes key talking points, personalized insights, and suggested questions to establish rapport and drive the conversation forward. 

• Voicemail Message: A concise and engaging voicemail script designed to grab the prospect’s attention.  It communicates the purpose of the call and encourages the prospect to follow-up or engage with your team. 

See ML SmartReach in Action  

With Gartner research revealing that 86% of B2B customers expect companies to be well-informed about their personal information during interactions, now is the time to ensure you’re delivering the most relevant experiences possible through your multi-channel marketing mix and through a sales team conversation. ML SmartReach is your best way to engage account prospects by the bridging sales and marketing activities gap for stronger personalization without the manual push and pull of shared insights.

Build more trust with prospects from the very first interaction. Contact us today and request a demo to see how ML SmartReach can improve your personalization efforts in 2025 and beyond.