ABM Certification
Essentials
Gain the knowledge, tools, and certification needed to lead data-driven, multi-channel ABM campaigns with confidence.
$199
Master the Fundamentals of ABM
The ABM Certification – Essentials is a comprehensive program designed to provide a practical foundation for executing effective account-based marketing strategies. Whether you’re building ABM from the ground up, leveraging data more effectively to drive impact, or working to align teams, this certification empowers you with actionable insights and proven methodologies to excel.
What You’ll Learn
Key Skills to Elevate Your ABM Game
Madison Logic ABM Certification blends strategy with practical advice to create impact at every stage of your ABM journey. Learn to identify high-value accounts, personalize with relevant content and messaging, and measure results to optimize your ABM approach.
Understand why ABM is pivotal and how to adopt an audience-centric mindset.
Use intent data to segment accounts more effectively and deliver personalized campaigns.
Learn how to optimize channels like Content Syndication, Display, LinkedIn, and CTV for maximum impact.
Delve into the key data that enables you to align with sales teams and the metrics to effectively measure ROI.
5 Modules with Text
On-Demand Flexible Learning
3.8 hrs Duration
Certification on Exam Completion
COURSE MODULES
Deep Dive into the Curriculum
- Module 1: ABM Overview
45min - Module 2: Data-Driven ABM
35min - Module 3: Integrated ABM Campaigns
35min - Module 4: Multi-Channel ABM
60min - Module 5: Measurement & Optimization
25min
WHO WILL BENEFIT
A Must for Aspiring ABM Leaders
Whether you’re a practitioner, strategic leader, or cross-functional collaborator, the ABM Certification – Essentials is the certification to get if you are looking to:
- Deliver high-performing campaigns
- Strengthen team collaboration and alignment
- Demonstrate measurable ROI
Meet the ABM Experts
Johanna Shirman
Enterprise ABM Strategist
Johanna helps clients optimize multi-channel ABM programs, drawing on 13 years of experience in demand generation for tech, finance, and healthcare enterprises.
Vin Turk
Founder of Madison Logic
Vin leads strategic data partnerships and Business Intent initiatives, leveraging decades of expertise in B2B digital media, enterprise advertising and startup advisory.
Elevate your ABM
expertise today
Join forward-thinking marketing leaders who are transforming their approach to B2B marketing.