Advertiser Products
Generate Quality Leads and Maximize Profit Potential
Madison Logic's LeadFocus for Advertisers™ is the technology platform that powers the LeadGen MarketPlace, and other cost-per-lead marketing programs that maximize profit potential and provide your organization with high-quality leads.
How It Works
The Premium Partner Network
We partner only with the most premium brands in the Information Technology, Business/Finance and Media/Marketing verticals, enabling you to reach key decision makers on sites such as PC Magazine, The Options Insider, SecurityFocus, DM News, Adotas, Fierce Markets and more. We use targeted media vehicles, such as: E-Newsletters, Contextual ad placements and dedicated Email Blasts throughout our extensive premium partner network as well as proprietary directory content to deliver an audience that is one step closer in the buying and research process so your marketing dollars are not wasted.
Improve Conversion Rates
Our leads are pre-screened and qualified, allowing us to effectively classify lukewarm leads from the best leads for your campaigns. Real-time delivery ensures that your sales team can immediately follow up on hot leads so they don't turn cold.
Campaign Management & Reporting Tools
The LeadFocus for Advertisers™ platform ensures that you are provided with the best tools to manage your lead generation campaigns. Before you launch your LeadFocus campaign, your account manager reviews best practices based on experience and past performance metrics, and provides you with a strategic plan based on your marketing objectives and campaign expectations. Together, we'll determine the guaranteed number of leads to be generated as a result of the recommended media buy.
For more information on how you can start generating higher quality leads for your sales organization, click here or contact sales@madisonlogic.com.